Bief Lenses — Case Study
Bief Lenses is an OMS and web app for optic salons and custom
eyeglass lens ordering, designed by Anton Mironov. The product moved
lens ordering from printed catalogs to a digital ordering system.
Role
Designer, feature scoping, research, and prototyping.
Goals
- Digitize offline lens-ordering processes for optic salons.
-
Design an order management system for the back office, because
off-the-shelf ERP solutions did not meet business requirements.
Market research
Internal systems of major lens manufacturers are closed, so the
research covered configurators in adjacent industries — automotive,
PC component stores, construction products. Key patterns: break the
user path into small logical steps, use contextual hints, keep
comparison simple with tables, support tablets (salons use iPads),
and explain technical terms where simplification is impossible.
Scenario 1 — Lens ordering for optic salons
- Tablet-first and desktop-ready ordering interface; consultants sometimes show it directly to customers.
- Multi-step flow that guides the employee through compatible lens, frame, and prescription combinations, reducing human error.
- Manual overrides for non-standard lenses.
- Role-based model so salon employees track order status without depending on a manager.
Scenario 2 — Order management system (OMS)
- Salon and order management plus a flexible price list with common and individual coefficients.
- Real-time pricing and operational data; visibility into orders, employees, devices, and production statuses.
- Authentication with login/password or device PIN.
Result
Salons no longer rely on bulky, quickly outdated paper catalogs and
process orders faster. Digitizing the process improved conversion
and brand perception, while manufacturers gained real-time pricing
and analytics on workload and orders. A documented design system
made future support possible with minimal designer involvement.
More work by Anton Mironov
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